Empowering Dairy Workers. Strengthening Farms.

Motiva Dairy partners with farms to provide training, communication tools, and workforce support that help teams thrive on and off the farm.

Education
Transforms Lives

“I have seen that there is one thing that can truly transform the lives of our dairy people. That is education, providing learning opportunities, regardless of their background, spoken language or literacy level. That transforms lives in ways that go way beyond the dairy. I have seen that for the right people, the more they learn and use it, the more they are motivated to learn even more. It has a snowball effect. I have seen people’s lives turned around because of knowledge, where they don’t only improve their attitude and performance at work; it also reflects in a positive impact in their personal lives, their families, and ultimately our communities.”  

—Elsie Gonzalez

Smiling person with curly hair and a pearl necklace.

Meet Elsie González

Founder, Motiva Dairy Consulting

I'm Elsie González, and for more than 13 years, I've been working with Wisconsin dairies. I launched Motiva in 2015, with a clear vision: to help dairy operations in their journey to reach their full potential. How do we make that happen? By building strong, efficient systems, fine-tuning processes, and offering empowering training and personalized coaching for your team. 

Back in 2018, I co-created something I'm incredibly proud of – the Leadership Program for Milking. Tailored especially for our Spanish-speaking dairy managers, this 2-day course has already shaped the journeys of over 170 dairy managers in the Mid-West.

Before launching Motiva, I had the privilege of wearing many hats that enriched my journey. From working with the USDA-NRCS and the UW-Extension, to teaching at the UW-Madison Farm & Industry Short Course, each experience has been a stepping stone that enriched my skill set and fueled my passion.

My academic roots trace back to the University of Puerto Rico, where I earned my Bachelor's and Master's in Animal Science. And I'm currently diving into a Doctorate degree, specializing in Organizational Leadership Development.

Originally a Puerto Rico native, I've found my second home in West Bend, WI, where I share laughs, dreams, and everyday adventures with my husband and our two boys.

Dairy Consulting Services

We don’t believe in a “one-size-fits-all” approach. When you work with us, we get to know you and your business to understand your needs, establish priorities, and develop a customized plan that addresses the needs of you and your workers.

Tools & Training for Your Dairy Team

Access free videos, templates, and guides designed to improve communication, training, and teamwork on your dairy. These hands-on resources help you build skills and confidence in every role—on any farm.

Watch Our Latest Video: Unlock the Secrets to Dairy Team Success

Discover how Motiva Dairy Consulting helps dairy teams improve efficiency, communication, and leadership with tailored training and hands-on coaching. Watch our latest video to see the results in action and learn strategies that can transform your dairy operations today!

What Our Students and Partners Are Saying

  • “Cow handling training has helped tremendously. We see our 2 years old cows transitioning into milking a lot faster as Elsie has done an excellent job teaching how to work with cows. She is an excellent trainer and get our staff to walk away with more than they realize.”

    - Jordan Matthews, Rosy-Lane Holsteins

  • “Elsie understands the “why” and has that ability to get it across to our employees! We are seeing employees take more ownership in their jobs because they understand the importance of following protocols and why we have them in place.”

    - Loren Greenfield, Hilltop Dairy

  • “Training was fun and energetic. There was a lot of interaction with the employees and that makes training exciting. Info is presented in a way that employees can understand and it keeps them engaged”

    - Mark Diederichs, Breeze Dairy Group

  • “Our parlor shift leaders upped their confidence in their daily interactions with their teams and able to confidently approach formerly difficult situations on their own; I can now focus on looking for other opportunities on the dairy.”

    - Shaun Hardke, Kinnards Farms

  • "The personal connection Elsie made with us, the owners, and each of our employees has been valuable. She is dedicated to her customers and their specific needs; and was willing to help in a very timely manner. She is very professional and knowledgeable about the dairy industry. Our employees understand our expectations better, and the quality of milk has increased."

    - Cindy Roden, Roden Echo Valley